The brands that pique my interest and win my loyalty are those that care about my health, wellbeing and intellect and that of my family and the world around me.
They tend to be products and services, publishers (magazines, journals), personalities (Jamie Oliver), places (bookstores and museums) that have an inclusive and empathetic view of the world and give back to the community or world at large in an honest and transparent way.
I am loyal to brands that I can interact with, and if they can help me benefit or serve a noble cause or organisation, even better.
Here is my formula to grow modern conscious brands:
Purpose + Relevance + Omnichannel Presence + Engagement + Honest Conversations + Postive Social Impact = Loyalty and Action.
That’s not much to ask for is it?