Stop Thinking, Start Feeling…

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Top tips for writing great briefs – A summary of this awesome post by Rob Campbell Planning legend @Robertc1970

1) Don’t over think things.
2) Release yourself from the tyranny of conscious thought
3) Express everything in a simple yet interesting way
4) Something that allows people to ‘feel’ not ‘be told’
5) Turn functional into exciting
6) Ignore details and distractions and focus on clarity
7) Briefs that are exciting, infectious and ‘bursting with possible’
8) A proposition that opens doors rather than creates small boxes

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