The creative business is a people business. It’s about understanding, connecting and inspiring people through ideas and solutions.
The best communication is that which capture hearts and tells compelling stories. Additionally, those that nudge people into changing attitudes or behaviour are the ideas based on understanding the human mind and psychology to work out underlying thought patterns or habits.
To do this well, we must be able to use our empathy and human understanding to unravel motivations. If we do not spend time or are not open to figuring out what drives motivations we will be less successful at connecting and winning with heart.
Winning with Heart
Whether we are thinking about our own personal or professional relationships or we are designing winning brands and companies, winning people’s hearts requires us to embody and nurture the values that our audience also finds important.
What do you do in your daily life that helps you
- Uncover the motivations of your audience?
- Mirror your audience’s values?