Many brands are using anthropologists to help them identify and understand the forces and themes impacting their customers’ lives and
Originally posted on Not another dinosaur.:
Previously, I’ve written about the progress of Marketing and Communications over time (Marketing Era’s; From-functional-to-aspirational-to-meaningful-economy). One might argue that such definition of trends and cycles is outdated even irrelevant, since the pace of change in society and culture today is so fast, things move on before we can even discuss…
Here’s a nice infographic from Brian Solis that may help you decide what platforms to use for your marketing channels.
Just when you thought advertising for Feminine Hygiene products couldn’t get any more interesting (Ha!) Hello Flo went and created
How to entertain people who are waiting for their ice-cream to defrost? Hold a Concert of course! Click on the image
This could revolutionise the real time content we get via our phones. Click on the image below to check it
Lovely little ad by Hermes.
A fun initiative by the Australian Airline Qantas. The initiative encourages travellers to get creative and design their own travel art using the inflight
I believe a link exists between creativity and the environment that surrounds it, and there are crucial processes that foster
Often clients confuse Platforms with Formats and Goals with Triggers. This 7 step guide to generating content clearly frames each element in